From March 1997 to February 1999 I was a Director of KMA Partnership, London where I helped develop a website for Pedigree Europe, Global – a subsidiary of Mars and leaders in petcare products.
Pedigree wanted to grow their marketing mix to attract and communicate to veterinary students.
I helped in advising Pedigree to develop an Internet site that allowed the evolution of a veterinary student community.
I designed and project managed the development of an Internet site that allowed registration and content contribution from veterinary students and editors using a browser based page design tool. I also designed a direct marketing system that could track and communicate to individual users.