From July 1996 to February 1997 I worked as a freelance consultant and as a designer and producer with Ammirati Puris Lintas (London), a marketing and advertising agency.
Rover Cars, Britain’s largest motor manufacturer had commissioned Ammirati Puris Lintas (APL), as their advertising agency, to develop an Internet site to advertise and market the new Mini car.
After a few months of effort by APL (design), Good Technology (Internet technology) and Artewisdom (3D/graphics), the project had not progressed as planned. I helped designed the site in collaboration with APL and put together a better skilled team and management process to help identify the key deliverables and help develop the site quicker and better.
The site was launched 2 months later, ready for the year’s UK Motor Show and won multiple awards as follows.
| Award | Date | Category | Details |
| Design Week Awards | March 1998 | Multimedia Graphics | Winner |
| Revolution Awards | Feb 1998 | New Media consumer marketing | Winner |
| Direct Marketing Association | Jan 1988 | Interactive media | Gold |
| Institute of Sales Promotion | March 1997 | Best interactive promotion | Silver |
| Marketing Design Awards | Dec 1997 | Use of design in interactive media | Silver |
| Marketing Design Awards | Dec 1997 | Use of design in automotive marketing | Silver |
| Marketing Design Awards | Dec 1997 | Client Design Champions | Client of the Year – Rover |
| UK Web Awards | July 1997 | Site of the Year | Silver |
| UK Web Awards | July 1997 | Best Commercial Site | Gold |
| UK Web Awards | July 1997 | Most Innovative Web Site | Silver |
| New Media Age Awards | June 1997 | Best Automotive Web Site | Gold |
| Microsoft Cool Site | Dec-Aug 1997 | Cool Site Chart number 1 | Number 1 for 25 weeks |
| Personal Computer Magazine | April 1997 | Best use of interactivity | Silver |
| Design Business Association | IT Design | Recommendation | |
| British Design & Art Direction | May 1997 | Interactive Media | Nomination |
| Direct Response Creative and Innovation Awards |
1997 | Interactive media | Gold |
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